Made to Stick is a business book by Chip Heath author Dan Heath.

Made to Stick is the book that will transform the way you communicate ideas. A quick tour of success (and failure) stories, such as the Nobel Prize-winning scientist drinking a cup full of bacteria to prove his point about stomach ulcers, charities using using the “Mother Teresa Effect,” and elementary school teachers whose simulations actually suppressed racial prejudice. Made to Stick shows us the principles that are vital to winning ideas and shows us how to apply these rules to make our own message compelling.

Some ideas thrive while others die? How do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle these conundrums head-to-head. Inside, the Heath brothers reveal the anatomy of sticky ideas and explain ways to make ideas stickier.

“Made to Stick” is a useful book that explores how to make ideas more ‘sticky’. The author provides lots of examples of different notifications and explains why some of these work. Why some of these don’t work, and give examples of how you can change the message format to make it easier for people to remember.

• Made to Stick

• Why Some Ideas Survive and Others Die
• By: Chip Heath, Dan Heath

 

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