Creativity, Inc. is a book about Overcoming the Unseen Forces that stand in the way of true inspiration by Ed Catmull, Amy Wallace.
Creativity, Inc. is the guidebook for anyone striving for originality and the first comprehensive trip into the nerve center of Pixar Animation – the meetings. Ed Catmull, Pixar co-founder and president wrote, “an expression of ideas that I believe will turn out to be the best of us possible.”

When he was young, Ed Catmull had a dream: to make the first computer-animated film. He forged a partnership with George Lucas, who indirectly led his co-founding Pixar in 1986.
Catmull and his colleagues have built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention.

• Creativity, Inc.

• Overcoming the Unseen Forces That Stand in the Way of True Inspiration
• By: Ed Catmull, Amy Wallace

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