Selling The Invisible A Field Guide To Modern Marketing – Audiobook Online
Selling The Invisible – A Field Guide To Modern Marketing, Audiobook Online By: Harry Beckwith
A treasure trove of hundreds of quick, practical, and easy-to-read strategies. You’ll be opened to new ideas in this important branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best.
Often fail; the key emotion that affects your prospect the most – and how to deal with it; vital role of vividness, focus, “anchor point”, cubism; the importance of Halo, Cocktail Parties and the Wobegon Lake Effect; Black Hole Marketing Lessons, Grocery Listings, The Rumored Rule, and Pikes Peak’s Popularity; dozens of proven yet overlooked ideas for research, presentations, publicity, advertising and customer retention; and more.
I am now a fan of Harry Beckwith, who came to me through an indirect recommendation. Harry outlines how to define (or begin to define) your business, in order to establish a framework for how to sell those services beautifully. Short chapters are easy to ‘digest’ and because if it’s very impactful, for me. As a result will review some of his other works.
I have run my own business for many years and only recently have I put more effort into marketing. I received this book thinking it would give me some guidance. It did so much more than that, it helped me reframe my whole way of looking at my business. I just wish I had bought this book years ago!! I wholeheartedly recommend this book along with the phrase “It’s not who you know, it’s who knows you!”
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