The book “The System” by James Ball delves into the intricate workings of various sectors that shape our society. Ball takes readers on a global journey, exploring the inner workings of the system and shedding light on the individuals who play crucial roles in its operation. From computer scientists to cable technicians, billionaire investors to advertising professionals, intelligence agencies to regulators, these real-life figures are the driving force behind the internet and the puppeteers of our society.

Throughout the book, Ball uncovers the hidden mechanisms that govern our lives and reveals how power is distributed among different actors within the system. He explores the influence of technology and its impact on our daily lives, highlighting the role of computer scientists in developing and maintaining the infrastructure that supports our digital world. These individuals possess immense technical expertise and are responsible for creating algorithms, designing software, and ensuring the smooth functioning of networks.

In addition to technology experts, Ball also examines the role of cable technicians who physically connect us to the internet. These often overlooked individuals are responsible for installing and maintaining the physical infrastructure that enables our access to online services. Their work is essential in bridging the gap between digital systems and end-users.

Furthermore, “The System” delves into the world of billionaire investors who hold significant sway over technological advancements. These individuals have the financial resources to fund innovative projects and shape the direction of technological development. Their investments can determine which ideas flourish and which ones fade away, ultimately influencing the trajectory of our society.

The book also sheds light on advertising professionals who play a pivotal role in shaping public opinion and consumer behavior. Advertisers utilize various techniques to capture our attention and influence our choices. They employ psychological tactics, data analysis, and targeted marketing strategies to manipulate consumer preferences and drive sales.

Moreover, “The System” explores intelligence agencies and their involvement in monitoring online activities for national security purposes. These agencies collect vast amounts of data through surveillance programs, raising concerns about privacy and civil liberties. Ball delves into the delicate balance between security and individual rights, examining the challenges faced by regulators in overseeing these activities.

Overall, “The System” provides a comprehensive examination of the individuals and sectors that power our society. It uncovers the intricate web of connections and influences that shape our digital world, shedding light on the often unseen forces at play.

• The System

• Who Owns the Internet, and How It Owns Us
• By: James Ball
• Narrated by: James Ball

The Internet is a network of cables and physical connections, a network of wires that span the world, linking huge data centers to each other and, ultimately, to us. It’s all owned by someone, sponsored by someone, regulated by someone.

We consider the internet to be abstract from reality. That way we obscure where the real power lies.

In this powerful and essential book, James Ball embarks on a global journey into the inner workings of the system. From computer scientists to cable broadcasters, billionaire investors to advertisers, intelligence agencies to regulators, here are real-life figures who are powering the internet and pulling the strings of our society.

Ball brilliantly shows how an invention once hailed as a democratizing force has concentrated power where it already exists – in other words, the system remains the same.

This book explains the basic structure of the internet—servers, cables, and more—and how it works, and explores its social impact and implications. Written for newbies, it’s clear and thought-provoking. I was looking for more information on how the physical components of the Internet work, but was hooked on this fascinating research and enjoyed it.

Great book! Must read if you want to know who really controls the internet and what makes it work!

Can’t recommend enough – absolutely engaging from start to finish. Well done Matt D’ancona! One person found this helpful

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