Hook Point/ How to Stand Out in a 3-Second World – Audiobook Online

Hook Point is the economics book on How to Stand Out in a 3 Second World by Brendan Kane.
Breakthrough thinker Brendan Kane breaks down the most effective strategies for creating new opportunities, innovating, and scaling your business, and creating a compelling brand – both online and off – so that you can thrive in the new world of micro-attention we live in.

A lot of people know who they are, what they do, and a few even know why they do it, they still often have a hard time holding a potential audience’s attention long enough to attract them. . to learn about their properties. Others have great products or services but don’t have great success because they don’t know how to talk about what they do effectively. Digital and social media have reshaped our world into a world of micro-attention.

More than 60 billion messages are shared across digital platforms every day, and the average person is exposed to between 4,000 and 10,000 ads per day. This rush of stimulation has changed the way we communicate and market content both online and offline. In fact, research shows you have less than three seconds to get a person’s attention. We need to engage our audience quickly, efficiently, and consistently if we want to successfully drive brand awareness and growth.

Luckily, Brendan Kane, a thinker and strategist who has built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV, has mastered the art of striking. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hooking points – a communication tool that helps marketers encapsulate their messages in a concise, engaging way. attention, leading to better opportunities both online and offline.

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