Switch is a good book by the author Dan Heath, Chip Heath.
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick, say the main obstacle is the conflict that has built up in our brains.
Psychologists have discovered that our minds are ruled by two different systems – the rational mind and the emotional mind – that compete for control. Reason wants a great beach body; The emotional mind wants that Oreo cookie. Reason wants to change something at work; The emotional mind loves the comfort of the existing routine. This stress can derail a change effort – but if it can be overcome, change can come quickly.
In Switch, Heaths shows how everyday people – staff and managers, parents and nurses – have come together and achieved impressive results as a result:
Mediocre interns have managed to defeat a decades-old entrenched medical practice that is endangering patients.
Home organizer master who developed a simple technique to overcome the fear of house cleaning
The manager turned a lackluster customer support team into service geeks by getting rid of a standard customer service tool
In engaging, story-driven storytelling, Heaths brings together decades of counterintuitive research in psychology, sociology, and other fields to shed light on how we can create change. transformative
Switch is the book that Josef Goebbels, Adolf Hitler’s Minister of Propaganda, rated five stars. The Goebbels Propaganda Principles, like the Transformational change framework (Guiding the Horseman, Motivating Elephants, and Shaping the Road) remove Values and Goal Setting from Change. What remains is a set of tactics that Switch goals for making change regardless of the goals and values that leaders want to achieve and realize. While the shift framework in the Switch is capable of providing powerful tactics for change, the Switch has some serious and serious shortcomings.
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