If Then How the Simulmatics Corporation Invented the Future – Audiobook Online
If Then is a brilliant, revelatory account of the 21st century’s Cold War origins of data madness, algorithms by Jill Lepore.
The Simulmatics Corporation, founded in 1959, has been data mining, voter targeting, breaking news, consumer manipulation, political instability, and messy knowledge – decades ago Facebook, Google, Amazon and Cambridge Analytica. Silicon Valley likes to imagine it has no past, but the Simulmatics scientists are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. They use computers to predict and manipulate human behavior, deploying their “People Machine” from New York, Cambridge and Saigon for clients including John Kennedy’s presidential campaign. , the New York Times, Young & Rubicam, and during the Vietnam War, the Department of Defense.
The renowned Harvard historian Jill Lepore tells the almost unbelievable story of this long-lost corporation and the women behind it.
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