Inside Your Customer’s Imagination is a business book by author Chip R. Bell.
Bell makes a great resource for anyone looking to harness customer ingenuity to produce groundbreaking results.
Organizations need to provide customers with disruptive products, services and solutions to compete effectively in today’s innovation-hungry economy. The challenge is that customers often don’t know exactly what they want.

To surprise and amaze your customers, Chip Bell recommends developing a co-creative partnership with them. Co-creation partnerships aim to fulfill the hopes and aspirations of the customer, not just their needs and expectations.
Bell shows how co-creation partnerships allow you to tap into a treasure trove of ideas, ingenuity, and genius talent.

As the facilitator of countless customer experience conversations, journeys, and maps, I’ve always been interested in this “co-creation” idea to develop new products and services in a collaborative way. Instead of assuming we know what a customer wants or need, organize focus groups or create a customer advisory board, it’s about asking a particular customer to cooperate in the “co-creation” of a product. What about new products or services?

Chip Bell, in his latest book, Inside Your Customer’s Imagination: 5 Secrets to Create Breakthrough Products, Services, and Solutions, a guide to identifying and collaborating with your customers.

This book is a treasure trove of ideas and practical examples for harnessing the talent of your clients. Not all of them are right for you – but it’s a great springboard to think about where YOU can create partnerships with your clients!

• Inside Your Customer’s Imagination

• 5 Secrets for Creating Breakthrough Products, Services, and Solutions

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