Nudge is a health book written by Richard H. Thaler, Cass R. Sunstein.
We make decisions on topics ranging from personal investments to schools for our children, the meals we eat to goals we support. The authors explain the reason is that, as humans, we are all susceptible to various biases that can lead us to error.

Our mistakes make us poorer and less healthy; We often make bad decisions regarding education, personal finance, healthcare, mortgages and credit cards, family and even the planet.

Thaler and Sunstein invite us into an alternative world, one that takes our humanity for granted. They show that by knowing what people think, we can design an environment of choice that makes it easier for people to choose what is best for themselves, their families, and society.

Using colorful examples from life’s most important aspects, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be set up to motivate us to follow our goals. favorable direction without restricting freedom of choice. Nudge offers a unique new approach – neither from the left nor the right – to many hot issues, for individuals as well as governments. This is one of the most engaging and provocative audiobooks that have come out in years.

This book is an interesting insight into how humans are inspired and motivated by people and their environment to do certain things. A must read for any salesperson trying to gain an edge in the art of promotion.

• Nudge

• Improving Decisions About Health, Wealth, and Happiness [Expanded Edition]
• By: Richard H. Thaler, Cass R. Sunstein

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